From DM to done: managing brand deals end to end in Influno

Most creators lose deals not because the work wasn't good, but because a thread went cold and nobody followed up. Influno's deals board turns scattered DMs and email chains into a pipeline you can actually see - so nothing falls through the cracks.

Why a pipeline beats your inbox

A brand deal isn't a single message - it's a journey: first contact, negotiation, a booked agreement, delivered content, and finally getting paid. When that journey lives across Instagram DMs, email, and a notes app, you can't answer the two questions that matter most: what's the next step and how much money is in flight. A pipeline answers both at a glance.

Working a deal end to end

1. 1
   Capture the lead the moment it lands

   When a brand reaches out, create a deal card right away - brand name, the rough offer, and a note on what they want. Thirty seconds now saves you from a forgotten thread later.
2. 2
   Move it through stages

   Drag the card from Lead → Negotiating → Booked → Paid as things progress. The board doubles as your to-do list: anything stuck in one column too long is your cue to follow up.
3. 3
   Keep the deal value honest

   Record the agreed fee on the card. Your pipeline total instantly shows how much revenue is in motion - useful for deciding whether you can say no to the next lowball offer.
4. 4
   Convert, don't re-type

   Once a deal is booked, generate its contract and invoice directly from the card. The brand, scope, and amount carry over automatically, so the deal becomes the single source of truth for everything downstream.

Solo or agency, same board

If you work with a team, the board is shared. A manager can run negotiations while you focus on content, and everyone sees the same live status. Because Influno serves solo creators and agencies from one model, you can start alone and add people later without changing how you work.